On 5 November, RBB's Yi Ling NgYi Ling NgPrincipal will present a ThoughtLeaders4 Competition webinar focusing on market definition. Yi Ling will explain the basic economic logic along with real-life examples and explore how to empirically define a relevant market. Topics covered will include:
Basic principles of market definition
Common errors and misconceptions
Cellophane fallacy
Types of evidence
Full details of this free online session can be found on the ThoughLeaders4 Competition event page.